I’m a coach practitioner who supports startup founders and tech execs.

If you are looking to scale yourself, I can help.


Leadership Coaching

Proposition Workshop

I provide a non-judgmental, open, collaborative and confidential space for the founder. Using transformational coaching as a tool to help to explore personal beliefs, thoughts and values and to see through new lenses how these are shaping behaviours and internal startup dynamics.

I enable founders to embrace a journey of self-exploration which can give greater self-awareness, reduce conflicts, provide clarity and examine and reshape many areas of potential growth.

Working together:

We start with a discovery session at no cost, to see how I can help you and to determine whether we’re a good match. Then, based on your goals, we’ll decide when to start the engagement. I run weekly sessions and I assign light homework between those sessions. In our work together, I challenge your assumptions with learning questions to think and feel differently so that you can get where you want to be.

During our journey together you’ll get your toolset to deal with challenges so that you can do those processes by yourself for the rest of your life.

8 benefit of having a founder coach:

  • Save time and money by focusing on the highest-impact activities

  • Create highly engaged teams, where transparency, trust and a results-oriented mentality are paramount

  • Decrease entropy by gaining greater self-awareness and clarity around purpose and priorities

  • Learn faster by being fully present and focused on a specific problem

  • Start making empowered decisions by leveraging your core strengths

  • Develop a healthy balance between your work and personal priorities

  • Enable you to re-evaluate your thinking, assumptions and beliefs

  • Create different systems and structures to increase your and your team's productivity


Dario is an extremely creative coach and a strategic thinker. He got me into a clearer vision of my role and the larger picture. He's a very nice person to work with.

Founder and CEO, MediaTech

Dario is a really insightful coach. He has the ability to listen to what you are saying, spot underlying patterns and help you to structure plans to take the next step."

Founder and CEO, EdTech

I commit to working on a pro bono basis at any given time. This is my way to give back and support entrepreneurship.

If this is relevant to you, please reach out →

I've spent over 15 years of my career building software propositions, scaling up technical teams and setting product management practices inside startups and corporations. Today, I'm the founder of a product strategy consultancy, Human and Machine.

I have a good track record: three startup exits, worldwide distribution and exponential growth to over a billion users. TEDx speaker who has received over 20 international awards.

I have learned the hard way the importance of demystifying strategy and execution around small progressive outcomes and I used these skills to service the most amazing companies in the world, spanning media, technology, education and financial services.

I have a child-like curiosity, an old-fashioned sense of responsibility and unstoppable will… I’m often on call to navigate through the uncertainties of scaling.

I use internalised narratives and scientific-based models to facilitate team performance and personal development.

Start a conversation with dario@humanandmachine.com