Working at the intersection of collective values, zero waste and behavioural science.

My purpose is to achieve business outcome, with the minimum amount of code.

I coach product teams👨‍🔬


Enquire about consulting or coaching.


I have learned the importance of demystifying product strategy around outcome the hard way. I have been fortunate to use this skill to service the most amazing companies in the world, spanning media, technology, education and financial services. I have a child-like curiosity, an old-fashioned sense of responsibility and unstoppable will… I’m often on call to navigate through the uncertainties of scaling startups.

Dario is an extremely creative professional and a strategic thinker. He masters the creative process from A to Z, while keeping a clear vision of the role of creativity in the larger picture. He's a team player and a very nice person to work with.

Rafael Sandor. EVP, National Geographic

Dario is highly creative and intelligent, with an entrepreneurial approach and enormous experience in his field. He has competence, flair and great imagination.

Dame Frances Cairncross. Chair of Court, Heriot-Watt University

Dario is a popular leader with a loyal team and always led by example. Strategically Dario was excellent at stepping back and looking at the bigger picture before applying a methodical approach to reaching goals, whilst also showing the ability to apply that thinking at the micro level and selling it into his team and into senior management.

Jason Thorp. EVP, Fox Network Group

Brave Product is my product management programme that focuses on the toughest problem that books and business schools don’t cover: dealing with uncertainty in scaling up your startup.

We don’t like uncertainty but when you build an innovative tech company you are facing complex decision every day, your job is the toughest in the world: inventing the future. We often face the mismatch between our biases of a predictable future and the reality of an unknown one, we either sense anxiety and suppress uncertainty by acting overconfident or we sense fear by overemphasize uncertainty and not acting at all.

I coach to embrace intellectual humility and, instead of planning initiatives based on overconfidence, think about the future as a pattern that will emerge from a set of experiments.

Changing to become a product-first company means coping with uncertainty effectively by creating a culture of experimentation.

The objective of the programme is to create behavioural changes in the product team to boost decision making capability in the face of uncertainty.